Shimadzu I Series video

BACKGROUND

Shimadzu (Asia Pacific) is a subsidiary and the Asian headquarter of Shimadzu Corporation, which was founded in 1875 in Kyoto, Japan. The subsidiary was established in 1989 in Singapore as a distribution centre providing analytical solutions, scientific equipment, testing machines, balances and medical equipment to a wide range of laboratories.

 

IDEA

The I series is Shimadzu’s new industry standard LC system that features the core competencies of being innovative, intuitive and intelligent. The prominence also includes new features that not only meet the needs of the customers today, but also for years to come.

We wanted to create a video that is engaging and effective in its communication. The video encompasses heavy graphics: 2d Animation and motion graphics.

 

Shimadzu I Series video

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