MDIS offers well-accredited courses in Business and Management, Engineering, Fashion Design, Health and Life Sciences, Information Technology, Mass Communications, Psychology and Travel, Tourism and Hospitality Management. After graduating from MDIS their students get great placements in top companies in Singapore.
Our idea was to beautifully emote the special bond a mother shares with her daughter and show how an education at MDIS leads to a financially stable future. At the end of the video the mother feels she made the right choice for her daughter by sending her to MDIS.
The pre production process included conceptualizing and storyboarding for the video. Location recce, talent sourcing also took place in this phase. The target audience for this video was the local Singapore population.
This production consisted of a one full day shoot. The production included shooting in 4k format. The crew involved for this shoot included a Director, Producer, Art Director, DOP, Camera assistant, Grip, Gaffer, Production Assistants & Make up artist.