GEMS International Video

BACKGROUND

We know first hand the outcomes of what we provide to individuals, families and communities.That’s why we strive to deliver quality education for all, and why we are at the forefront of educational conversations. GEMS World Academy (Singapore) represents GEMS Education’s commitment to bringing these outcomes to Asia.

 

IDEA

Our idea was to show the natural inhibitions from a mother’s point of view before sending her daughter to a new school- GEMS World Academy. However all her inhibitions are put aside when she goes to pick up her daughter from school and sees her happy.
The pre production process included scripting, storyboarding, location recce and talent sourcing (from GEMS) for the video. We came up with several script ideas and pitched to the client. The production involved a two day shoot where we had a director, director of photography, gaffer, grip, production assistant, make up artist on set.

GEMS International Video

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